All femafric products that you purchase are handmade in Sierra Leone by Sierra Leoneans. That is now being extended to the entire brand itself. Here is a behind the scene look to our recent visit to Freetown, Sierra Leone and we got a chance to work with these talented photographers, make up artists and models. That cliche term #supportblackbusiness or #buyblack /#buyafrican can seem a bit of an over kill at times but it is more than a catchy phrase. It is one of our core values as it is a very critical component to propelling economic prosperity especially in an emerging economy like Sierra Leone. Be it large or small, any level of prioritizing locally-made products/services is the way forward to sustaining self-pride and supporting economic prosperity.